Portfolio Project
Women’s Fitness Studio
A modern website template designed for fitness studios focused on attracting new members and building a strong online presence.
Services
Research
Wireframes
Website Design
High-Fidelity Prototyping
Framer Development
CMS Integration
Animation
Responsive
Industry
Fitness & Wellness
Type
Framer Template
Year
2025
Project Overview
HerStrength is a free Framer website template created for women's fitness studios and personal trainers. The project was designed and developed in October 2025, drawing on my previous experience creating websites for clients in the fitness and wellness industry.
The goal was to build a complete, realistic website template that reflected the needs of modern fitness businesses while meeting Framer Marketplace quality standards. From planning the website structure to designing the interface and developing it in Framer, every part of the project was created with usability, flexibility, and real-world use in mind.
Project Goals
Design a professional website template for women's fitness studios.
Create a realistic website structure based on research.
Build a fully responsive Framer template ready for customization.
Meet Framer Marketplace quality standards.
Publish a free template to reach a wider audience and showcase a complete website solution.
Sitemap and Wireframes
I started by researching fitness studio websites and analyzing how they present their services, pricing, client success stories, and membership information. Based on this research, I created a sitemap to organize the content and define the user journey.
After defining the website structure, I created low-fidelity wireframes to establish the layout and content hierarchy before moving into the visual design phase.
Design and Framer Development
The interface was first designed in Figma with a focus on clean layouts, strong typography, and clear visual hierarchy. The template includes all the key pages and sections typically found on a modern fitness studio website.
After completing the design in Figma, I developed the template in Framer using responsive layouts and reusable components. I also integrated Framer CMS for blog posts, client transformation stories, and service pages, making the template easy to customize and scale.
To enhance the user experience, I added subtle animations and interactions while keeping performance and usability a priority.
Results
The template was successfully reviewed and approved by the Framer team before being published on the Framer Marketplace.
Within the first eight months after launch, it achieved:
8,000+ template views
1,200+ remixes
99 Framer plan conversions through referrals
Featured multiple times among the Top 100 templates on Main Page on the Framer Marketplace
This project allowed me to combine industry knowledge, UI design, and Framer development into a complete website solution. It also became a valuable opportunity to create a resource that continues to be used and remixed by the Framer community.
Design Portfolio
Available for Work
I'm currently open to remote full-time opportunities, freelance projects, and collaborations.
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